Opened in 1863, Berns is one of the oldest entertainment establishments and hotels in Stockholm. Stockholmers have come to consider the house and it’s venues their very own living room housing a hotel, two restaurants and nightclubs.
Challenged by Berns to activate areas that are slow off-season and during weekdays, FWB delivered two solutions.
BERNS HOTEL SHOP
In June 2017, FWB activated the hotel reception, in which we created a pop-up boutique with carefully selected Scandinavian brands within fashion, games, music, arts and literature. Visitors were invited to explore a contemporary edit of Scandinavian retail brands. Brands were invited to use other areas of Berns for special events, shows and meeting – bringing a multitude of talent under the same roof – hosting a space to meet both local and international likeminded creatives.
BERNS + FASHIONABLEFIT (BOOTCAMP FOR WOMEN)
To activate spaces that were not used on weekdays, FWB connected Berns with leading training influencer Hanna “FashionableFit” Andersson. Redbull joined the collaborations as a sponsored and together we created a never seen before bootcamp in the unique nightclub setting of Berns. By engaging the committed audience of the profile, the campaign was reached by the +125 k followers of Hannah Andersson, and fully booked classes on the bootcamp.