Based on the Chinese word ‘Chi’, the campaign focuses on the circulatory presence of the universe’s natural energy. Utilizing the flow of one’s inner self, the shades radiate colourful expression. With CHIMI it´s easy to choose shades.
“It’s so exciting to be the face of CHIMI’s new campaign. I love to collect sunglasses, and since CHIMI is a Swedish brand, it felt like a natural pairing! It was incredibly fun to shoot and I’m in love with the result” says Elsa Hosk, the front figure of the new campaign.
The idea was founded by Nineties Studio and FWB did the production.